WE ARE MORE!
More than 100,000 young people call Baltimore home—and too many of them are invisible. That's because the media, politicians, and even many regular people overlook the artists and athletes, the dancers and dreamers, the musicians, the readers, problem-solvers, comedians, and gamers—the regular kids. They choose to talk, instead, about "juveniles."
This campaign is a reminder that Baltimore's young people—including kids who have contact with law enforcement—are more...
All of us need to see this "more" and focus more on supporting all Baltimore kids—their talents, their hope, their potential, and their futures.
Testimonials
[Working on] the bus ad was honestly eye-opening to me as a professional graphic designer. It taught me a lot about the process of the business. The skills and experience I gained from this opportunity were valuable with not only designing but also communicating business-wise in regards to the future of my career."
Youth in Business
Team Member
It is imperative to spread knowledge and information about injustice, especially involving the justice system and juveniles who are accused and sentenced as adults for crimes. [We Are More!] aims to spread awareness and inform the target audience about the unfair treatment of children under the law."
McDonogh School
Student
I enjoyed working on this project because I could help project the voices of my fellow youth and change the minds of our elders in the community. Working on this project has shown how much Youth in Business can do for our city, community, and our youth."
Youth in Business
Team Member
Together as a class, we made sure the [campaign] slogan was personal and sounded like it was coming from youth themselves. I also really appreciated how they wanted to receive our feedback because it shows they want to make an authentic impact!"
McDonogh School
Student
[This campaign] was really interesting and unique to do because I've never done anything like [this]. It was fun making the designs for the bus ad and going through ideas and ideations on how we can make the designs better or how we can make them pop. I think it's important to show honesty in the design because it's a message to send to the people that the youth are more than what they think of."
Youth in Business
Team Member
I learned that it really is possible to have a say in things in the 'real world'. I felt so powerful being able to alter the world for the better."
McDonogh School
Student